Investor: Global asset manager Target: East African soft drinks and alcohol packaging supplier
Zenith Global was commissioned to assess the risk involved in investing in the target company and to identify potential future opportunities in the primary categories of carbonated soft drinks and beer.
By segmenting and assessing the market, summarising the supplier’s products and SKU’s, and evaluating potential future company performance, barriers for market entry and supply chain risks, Zenith Global was able to advise the client on the viability of the investment opportunity.
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