250 calorie cap for confectionery

How do we tackle obesity? How can the food industry help? This seems a really good idea – simple, practical, understandable.

The essence is a 250 calorie limit for all single-serve confectionery items in shops. Mars was the first to commit in 2012. Now many other leading companies including Mondelez, Nestlé and PepsiCo have signed up, with the endorsement of the industrywide Food and Drink Federation.

At the moment, this is a primarily UK initiative. I do hope it can be unwrapped internationally.