Coca-Cola Life prediction

I may not be right about this, but …

I’ve always thought Coca-Cola Life was a major innovation.

The gold standard for new carbonated soft drinks variants has long since been sugar taste, zero calories, all natural.

When Coca-Cola Life first launched in Argentina in July 2013, its calorie content compared with regular cola was 40%.

A year later, its UK launch calorie content was 67%.

Perhaps the vital taste profile proved better at the higher calorie level.

In April, Coca-Cola Life will be relaunched in the United Kingdom with a 55% calorie content.

I conclude that stevia production is advancing in refinement and that Coca-Cola Life is following suit.

It’s possible that a 60% plus calorie reduction remains the medium term goal.

But wouldn’t it be fantastic if Coca-Cola Life could retain its brand loyalty and progressively work towards zero calories?

That really would be leading the way for consumers to reduce calories without compromise.