Figures for Coca-Cola Life in UK

Lower calorie Coca-Cola Life has made a bigger impact in the United Kingdom than on the smaller French market.

Since its British launch in August 2014, it achieved:

• £28.9 million in first year sales, according to IRI
• accounting for 2.43% of the Coca-Cola portfolio and
• 24 million litres of volume, with
• over half switching from regular carbonates;
• peak £4.1m sales in 4 weeks to 11 October 2014,
• slowdown to £1.5m sales in 4 weeks to 12 September 2015; with
• pricing initially below Diet Coke, now higher.