French drive retailing phenomenon

I don’t know much about it and haven’t seen it first hand, but its market share in France is already bigger than Aldi.

Sales are forecast to reach 6 billion euros by 2015, 8% of the national retail total, with an average shopping basket of 65 euros.

Apparently, there are three types of these drive and collect outlets – picking drives, drive ins and drive outs.

I’m indebted to the Rayon Boissons magazine for alerting me and there’s a comprehensive analysis on the LSA magazine website.