Greek up to 50% of US Yogurt

I picked up numerous market insights at the Latin America Dairy Congress in Brazil last week.

Greek yogurt is in its infancy there, but beginning to grow rapidly, with recent start-up Yorgus closely following Greek yogurt making tradition.

The latest figures on the US market were presented, showing how much Greek style yogurt has contributed to US growth and value.

$ million 2010 2014

Greek style yogurt 390 3,500

All other yogurt 4,400 3,500

Total yogurt 4,790 7,000

A great example of improved taste delivering consumer demand and premium value.