Industry wish list for retailers

In a panel session at Zenith’s annual UK bottled water industry conference earlier this month, a Tesco buyer asked the Managing Directors of three leading producers what they most wanted to improve in British retailers. A chance not to miss. Five key priorities were raised:

• Make the fixture more interesting
• Add more front of store opportunities
• Avoid out of stocks
• Stop selling lowest value waters

No surprises about the fifth …

• More space.