Meat feast for Red Bull

Red Bull has always been very disciplined about how far to stretch its brand credentials, so what would you feel about an association with meat ?

Well, it’s happening. Following in the footsteps of Guinness and other beers, a UK company has now teamed up with Red Bull to introduce a steak pie with a dash of the energy drink.

The idea is described as ‘the ultimate kick-start to any day’. But will it fly off shelves ?