MILK FAT CONTENT CONFUSION

Consumer instincts are generally very strong, but factual knowledge is sometimes extremely weak. A recent survey of 3,000 UK consumers found that 86% could not estimate the correct fat content of semi-skimmed milk, even as far as a band of 0-10%. As many as one in ten people thought semi-skimmed milk contained more than 50% fat. The research was conducted for the Make Mine Milk campaign. It certainly gives them one clear objective.