Soft drinks Health

PEPSICO HEALTH PROGRAMME

What also impressed me about PepsiCo’s 2010 UK Health Report was how much the company has already done and when it started.
  • 61% of its carbonated soft drink can and bottle sales were no sugar in 2008.
  • Tropicana and Copella fruit juice retail sales of £304 million substantially outsold all Pepsi soft drinks at £257 million in 2008.
  • Low calorie Pepsi Max and Diet Pepsi retail sales of £163 million massively outsold regular Pepsi at £94 million in 2008.
  • All Pepsi advertising has been devoted to no sugar variants since 2005.
  • Advertising of carbonated soft drinks to children stopped in 2004.
  • Vending of regular Pepsi in schools also ceased in 2004.
The full document records many more actions on snacks as well as targets for the future.
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