Pulse of the nation

Zenith now features live delegate polling at its conferences and the results from the UK Soft Drinks Conference earlier in May could provide useful pointers to future industry expectations.

To me, the most revealing findings were:

• 67% believing sustainability would be the key issue in 5 years’ time, with just 16% saying sugar.

• 64% supporting a bottle deposit scheme.

• 69% preferring recycling into other products instead of closed loop.

• 53% in favour of the entire food industry reducing sweetness levels, with 47% against.

Full results on everything, from the General Election and Brexit to market growth and innovation, are available at https://www2.sli.do/event/d2clfklm/infographic/c/b933