Recycling confusion revealed

A new report from Hi-Cone shows how much more work is needed to overcome consumer confusion on recycling – most notably what can be recycled, how collection can be improved and how to build confidence that recycling is being done effectively.

5,509 adults were surveyed across 4 countries – the United States, Mexico, the United Kingdom and Spain.

• 75% said they regularly recycle at home and 69% in public. Mexicans and Spaniards were more active recyclers in public, while the British were far worse.

• 91% said recycling plastic is beneficial.

• 69% said they are not recycling enough plastic.

• 60% said they don’t know how to recycle some types of plastic.

• 80% said they would recycle plastic more frequently if they had more facilities and guidance.

• 34% believe less than a quarter of material collected is actually recycled.

Such a lack of clarity and trust is a toxic combination.

Hi-Cone highlights three priorities:

1 Improve recycling systems

2 Change packaging procedures

3 Develop consumer awareness

These steps are undoubtedly important, but many more will be required on the way.