SMOOTHIES SANS FRONTIERES

Good taste has no limits. Or does it ? The word smoothie has become so appealing that other industry sectors are jumping on the bandwagon.

• Ice cream smoothies were the first to break away.
• Then came alcohol smoothies.

Now two recent French launches, reported in LSA on 2nd July, have really taken a mental leap further.

• A new smoothie depilatory spray guarantees smooth skin in just 3 minutes.
• The latest is a no doubt well supported smoothie bra. This may have nothing to do with fruit, but it does seem fruity.