Social media update

There are some useful statistics on social media usage in the latest issue of Futures.

• 45% of the global population use social media.

• Facebook peaked in 2017, slipping to 73% usage in the United States and 69% usage in the United Kingdom this year.

• Instagram is still growing strongly, rising to 50% in South Korea, 47% in the United States and 39% in the United Kingdom.

• Snapchat has greatest usage among 16-24 year olds – 66% in the United Kingdom and 63% in the United States.

• Twitch, a living streaming platform, is growing strongly among 16-24 year old men – up to 32% in the United States and 24% in the United Kingdom.