Soft drinks most social

Of the top 100 food, drink and other grocery brands in Britain, soft drinks are leading the way, according to analysis of Facebook and Twitter engagement in The Grocer magazine earlier this month.

• 4 soft drinks were in the top 10 : Irn-Bru at 1, Volvic at 2, Pepsi at 5 and Capri-Sun at 10.

• 5 more were in the top 50 : Robinsons at 22, Fanta at 27, Ribena at 37, Innocent at 39 and Evian at 40.

Dairy had 8 entries and hot drinks 4.

Alcohol and some other categories were excluded.