US consumer views on water drinks

94% of US adults purchased bottled water in 2019 and 86% recognised they should be drinking more water, up 4% from 2018, according to an online survey of 2,071 people in November 2019 by The Harris Poll on behalf of the International Bottled Water Association.

84% had a positive opinion about bottled water as a beverage choice and 16% held a negative view.

89% believed bottled water is healthy and convenient.

Among important factors when choosing bottled water:

• 97% mentioned taste

• 97% said quality

• 91% cited safety, with

• 82% noting resealable containers

• 82% highlighting convenient packaging on the go

• 81% saying ready to enjoy

• 72% raising the absence of artificial sweeteners and

• 65% referring to low calories.

Bottled water has become popular almost everywhere, especially while travelling and at work.

Plastic is by far the preferred form of packaging, with:

• 79% for plastic
• 15% for glass
• 4% for cans
• 2% for cartons.