WORLD’S MOST EXPENSIVE BOTTLE

All too often I read something of interest, put it on one side for future reference and weeks pass by before I return to it. This story crossed my desk earlier in the month. A bottle of Coca-Cola sold for a staggering $35.36 million at a Sotheby’s auction in New York. That’s quite a premium, even for the world’s most valuable brand. The added value came from its co-branding with another premium producer, Andy Warhol, who painted it. And the picture wasn’t even in colour.