Yowk is no joke

I suppose I should have written this piece on April 1st, but it’s no joke.

In fact, I can see it catching on around the world. It comes at quite a premium, but I’ve tried it and it tastes just right.

It was also a winner at the IFE World Food Innovation Awards organised by FoodBev Media in March.

Eggs are one of the most versatile foods, but achieving the perfect soft boiled egg with a liquid yoke requires careful attention. Not any more.

The new brand Yowk provides an egg, salt and some sticks of toast in a plastic pot. If you fill the pot with boiling water for five minutes, the partly pre-cooked egg is warmed up to the ideal serving temperature and texture.

To make a pleasure more assured and more simple is among the best of innovation.