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- Global Water Drinks Awards 2021
Global Water Drinks Awards 2021
The industry's only Global Water Drinks Awards are designed to celebrate excellence and innovation across every category of the packaged water industry. The awards are a great way for you to enhance your brand and ensure your product, concept or campaign is recognised on an international scale. The winners will be announced on 20 October 2021, during Zenith Global's 18th Global Water Drinks Congress. The award entries open on 20 May and run until 3 September 2021.
Details
Our guide below should provide you with all the information you need about the Global Water Drinks Awards 2021.
Please note, all entries must be received by the extended entry deadline of Friday, 10 September 2021.
If you have any queries, please contact us on t +44 (0)1225 327900 e awards@zenithglobal.com
What are the categories?
- Best Natural Still Water
- Best Natural Sparkling Water
- Best Flavoured Water
- Best Functional Water
- Best CBD Water
- Best New Brand
- Best Brand Extension
- Best New Water Concept
- Best in Can
- Best in Carton
- Best in Glass
- Best in PET
- Best Packaging/Label Design
- Best Cap/Closure
- Best Technology Innovation
- Best Marketing/Social Media Campaign
- Best CSR Initiative
Products can be entered into multiple categories.
If you enter 3 categories, the 4th entry is free.
Why should I enter?
- Benefit from leading industry media
- Enjoy year-round exposure
- Dedicated announcement of your success on our social media platforms
- Attract validation for present and potential future investors
- Comprehensive communications kit complete with press release; logos to use on packaging, website or email signatures; certificate; and a trophy for winners!
- Presentation of your shortlisted product at an online awards ceremony during Zenith Global's Global Water Drinks Congress to an audience of senior industry managers, suppliers, retailers, advisers and trade press.
How much does it cost to enter?
Early bird entry (enter before Friday 16 July) costs £195 + VAT per category.
Each standard entry costs £225 + VAT per category.
If you enter 3 categories, the 4th entry is free.
All entries must be received before close of business on Friday, 3 September.
How do I enter?
There are two stages to the entry process.
1. Simply click 'Enter Now', and select the categories and products you wish to enter and then fill out your personal details.
2. Once we have received your application and payment, a member of the awards team will be in touch to support you on your submission for the awards.
What is required?
- A 200-word description of why your product deserves to win*
- Two high-resolution product images
- Samples are required for some categories
*For the categories 'Best Marketing/Social Media Campaign' and 'Best CSR Initiative' you are invited to send an additional 1-page document to include any video content or imagery relating to the entry.
When will the finalists be announced?
Once all judges have submitted their feedback and scores, all points will be counted and verified.
A press release will be released announcing the finalists. All entrants and finalists will be notified by mid-October.
Where will the winners be announced?
The winners will be announced in an online awards presentation on Wednesday 20 October during Zenith's Global 18th Global Water Drinks Congress.
How do I contact you?
If you have a query about the awards, get in touch!
t +44 (0)1225 32900 e awards@zenithglobal.com
Entry Criteria
We are delighted that you are planning to enter the 2021 Global Water Drinks Awards.
Below are some entry instructions and guidelines to help you maximise your chances of winning, by ensuring you submit the correct information regarding your product, campaign, initiative or innovation. Download the full entry guidelines here.
All products entered must have been launched/created/re-branded from January 2019 onwards. If you have a product that is not yet in the market, it can still be entered as long as they are in their prototype/packaging/ stage by the closing date of this awards scheme.
Best Natural Still Water
Judged on
- Design/appearance
- Flavour
- Mouthfeel
- Brand appeal relevant to target audience
Samples are required for this category.
Best Natural Sparkling Water
Judged on
- Design/appearance
- Flavour
- Mouthfeel
- Brand appeal relevant to target audience
Samples are required for this category.
Best Flavoured Water
To qualify as a flavoured water, fruit juice content should not exceed 25% of the product content.
Judged on
- Design/appearance
- Flavour(s)
- Ingredients
- Mouthfeel
- Brand appeal relevant to target audience
Samples are required for this category.
Best Functional Water
Judged on
- Design/appearance
- Flavour(s) (if applicable)
- Ingredients
- Functionality
- Communication of functionality
- Brand appeal relevant to target audience
Samples are required for this category.
Best CBD Water
Judged on
- Design/appearance
- Flavour(s)
- Functionality
- Communication of functionality
- Innovation
- Brand appeal relevant to target audience
Samples are required for this category.
Best New Brand
Judged on
- Design/appearance
- Innovation and uniqueness of concept
- Market impact
- Flavours and functionality (if applicable)
- Brand appeal relevant to target audience
- Social impact
Samples are not required for this category.
Best Brand Extension
Judged on
- Design/appearance
- How the product ties into to the original product/or product range
- Innovation and uniqueness of concept
- Flavours and functionality (if applicable)
- Market impact
- Brand appeal relevant to target audience
- Social impact
Samples are not required for this category.
Best New Water Concept
Judged on
- Design/appearance
- Innovation and uniqueness of product
- Differentiation of product
- Market impact
- Brand appeal relevant to target audience
- Social impact
Samples are not required for this category.
Best in Can
Judged on
- Design/appearance (and functionality of design)
- Product/initiative differentiation
- On-pack communication and branding
- How the packaging type meets the needs of target audience
- Market impact
- Social impact
Samples are not required for this category
Best in Carton
Judged on
- Design/appearance (and functionality of design)
- Product/initiative differentiation
- On-pack communication and branding
- How the packaging type meets the needs of target audience
- Market impact
- Social impact
Samples are not required for this category.
Best in Glass
Judged on
- Design/appearance (and functionality of design)
- Product/initiative differentiation
- On-pack communication and branding
- How the packaging type meets the needs of target audience
- Market impact
- Social impact
Samples are not required for this category.
Best PET
Judged on
- Design/appearance (and functionality of design)
- Product/initiative differentiation
- On-pack communication and branding
- How the packaging type meets the needs of target audience
- Market impact
- Social impact
Samples are not required for this category.
Best Packaging/Label Design
Judged on
- Design/appearance including functionality of design
- On-pack communication
- Product/initiative differentiation
- Innovation
- Recyclability and environmental impact
- Market impact
- Brand appeal relevant to target audience
Samples are not required for this category.
Best Cap/Closure
Judged on
- Functionality
- Ease of use
- Innovation
- Recyclability and environmental impact
- Brand appeal relevant to target audience
Samples are required for this category.
Best Technology Innovation
Technologies in processing, manufacturing, packaging, distribution, or vending, including innovations that offer new technologies that save time or money in beverage manufacturing, change the way in which consumers access and consume beverages, improve packaging line efficiency and safety, improve tracking through smart technology, or improve environmental sustainability criteria.
Judged on
- Innovation and uniqueness of concept
- Degree of improvement from previous technology (if applicable)
- Impact on cost-saving, efficiency, environmental impact, improvement to process, and application to wider industry (if applicable)
- Impact to consumer experience (if applicable)
Samples are not required for this category.
Best Marketing/Social Media Campaign
Any campaign, marketing initiative, social media campaign or outreach, consumer engagement, advert.
Judged on
- Innovation and originality of concept
- Conceptualisation and execution of campaign
- Market impact/response (judged in proportion to budget spent)
Samples are not required for this category. In addition to the 200-word description and product images, you are invited to send a one-page document of additional video content and imagery to help illustrate your marketing message.
Best CSR Initiative
Social, community and environmentally-focused corporate responsibility campaigns and initiatives or externally oriented or could be very local or national/international.
Judged on
- Details of the initiative
- Evidence of sincerity and commitment to the initiative
- Changes made relative to efforts/money invested in the initiative
- Social impact
Samples are not required for this category. In addition to the 200-word description and product images, you are invited to send a one-page document of additional video content and imagery.
The Judges
Rachel Arthur
Editor of BeverageDaily.com (William Reed)
Rachel is a business to business journalist for BeverageDaily.com. She covers both alcoholic and non-alcoholic beverage sectors. Her key skills include features writing, video filming/editing and sub-editing.
Yasemin Bradley
Yasemin Bradley is a Medical Doctor, Nutrition & Diet consultant, and renowned Turkish television broadcaster and media expert.
Michael Cervin
Senior Editor of BottledWaterWeb.com
Michael Cervin has been the Senior Editor of BottledWaterWeb.com for thirteen years, writing about every aspect of the bottled water industry.
Michael has been both water judge and watermaster at the Berkeley Springs International Water Tasting for over a decade, and was invited by the Chinese government to participate in the Golden Headwater Protection Summit in Beijing, where he conducted water tastings for 80 Chinese media. He has also been a judge and presenter at the Global Bottled Water Awards in Prague.
He has appeared on TV and in print as a water authority including Fox News Health, OT Television, The Tasting Panel, Draft, Food & Beverage World, Planet Experts, Water Quality Products Magazine, and many others.
Dr. Peter Schropp
Member of the Executive Board at Doemans Academy/Water Sommelier Union
Peter is a Member of the Executive Board at the Doemens Academy in Munich, and is Course Director for the unique Water Sommelier education in German and English language.
Duane Stanford
Editor and Publisher of Beverage Digest
Duane Stanford is Editor & Publisher of Beverage Digest, a U.S.-based business newsletter covering the non-alcoholic drinks industry. He has written about the global food and beverage industry since 2006.
Duane regularly appears on radio and television and in print as an expert commentator on global beverage trends and developments.
Sponsorship
Category sponsorship
- Company logo on all awards marketing material between now and the event.
- Company logo on the awards page of Zenith Global's website with a hyperlink to your company homepage.
- The sponsor will always be referenced in the category title e.g. Best Premium Drink sponsored by Company X.
Categories
- Best Natural Still Water
- Best Natural Sparkling Water
- Best Flavoured Water
- Best Functional Water
- Best CBD Water
- Best New Brand
- Best Brand Extension
- Best New Water Concept
- Best in Can
- Best in Carton
- Best in Glass
- Best in PET
- Best Packaging/Label Design
- Best Cap/Closure
- Best Technology Innovation
- Best Marketing/Social Media Campaign
- Best CSR Initiative
What else do sponsor packages include?
Headline Sponsorship includes a complimentary delegate place to the 2021 Global Water Drinks Congress as well as a mini display table in the networking hall and one entry into the awards.
Both headline and category sponsorship packages include pre and post-event social media and marketing exposure and the opportunity to present the winner their award at the gala awards dinner on October 20 during the Global Water Drinks Congress at Gleneagles, Scotland.
We can also offer a bespoke package to suit your particular needs and budget.
Interested in sponsoring?
Click HERE to download the full list of sponsorship opportunities.
Tailored bespoke packages are also offered to better suit your needs and budget.
For more information, please contact Francesca Hall, Associate Director - Events
e fhall@zenithglobal.comhall@zenithglobal.com t +44 (0)1225 327900
2021 Winners
The winners of the 2021 Global Water Drinks Awards were announced on 20 October at an online awards ceremony during the 18th Global Water Drinks Congress.
Organised by the food and drink experts, Zenith Global, the 7th annual awards attracted over 165 entries, with participation from every continent worldwide.
The Winners
Best Natural Still Water
- Cedea Srl - Cedea Mineral Water
Best Natural Sparkling Water
- A&M Rare - RARE Water
- Cedea Srl - Cedea Mineral Water
Best Flavoured Water
- Primo Water North America - Mountain Valley 333ml Sparkling Essence Key Lime Twist
Best Functional Water
- ÈSSE - ÈSSE Water
Best CBD Water
- Miraflora – Hemp Infusions
Best New Brand
- Ekhamanzi Springs (Pty) Ltd t/a aQuellé - aQuellé ViV
Best Brand Extension
- Ball Corporation - S.Pellegrino Essenza
Best New Water Concept
- I’m Baby - I’m Baby
- Solico Group / Kalleh / Majan - Majan Baby Water
Best in Can
- Lofoten Arctic Water AS - Lofoten Arctic Water Aluminium Bottle
Best in Carton
- Essentia Water - Essentia Water 2 Gallon Box
- La Compagnie des Pyrénées - Eau Neuve
Best in Glass
- Cedea Srl - Cedea Mineral Water
Best in PET
- Tŷ Nant Water - Tŷ Nant Water
Best Packaging/Label Design
- Gentlebrand - Aroma
Best Cap/Closure
- Roxane UK Ltd - Aqua Pura
Best Technology Innovation
- Nirvana Water Sciences Corp - Nirvana HMB
- Primo Water North America - AquaBarista
Best Marketing/Social Media Campaign
- Flow Beverages Corp - Flow Beverages Corp
Best CSR Initiative
- Arnhem Beverage Company - Knowledge Water
2021 Finalists
The finalists for the 2021 Global Water Drinks Awards were announced on 6 October 2021. The shortlist was drawn from over 165 entries, with participation from every continent worldwide.
The Finalists
Best Natural Still Water
- Cedea Srl - Cedea Mineral Water
- Cirro Water - Cirro Water
- Roxane UK Ltd - Aqua Pura
- Tŷ Nant Water - Tŷ Nant Water
- Waiākea - Hana Hou Waiākea Refillable Aluminum and Waiākea Waena
Best Natural Sparkling Water
- A&M Rare - RARE Water
- Cedea Srl - Cedea Mineral Water
- Llanllyr SOURCE - Llanllyr SOURCE Water
- Roxane UK Ltd - Aqua Pura
- SC Carpathian Springs SA - AQUA Carpatica Natural Sparkling Mineral Water
Best Flavoured Water
- Flow Beverages Corp - Flow Beverages Corp
- Primo Water North America - Mountain Valley 333ml Sparkling Essence Blackberry Pomegranate
- Primo Water North America - Mountain Valley 333ml Sparkling Essence Key Lime Twist
- Primo Water North America - Mountain Valley 333ml Sparkling Essence White Peach
- Quest Beverages - Calm & Stormy
- Radnor Hills Mineral Water Company Ltd - Radnor Infusions
Best Functional Water
- Aroma Bursa Fruit Juice and Food Industry Inc - Aroma Functional Water
- Cirro Water - Cirro Water
- ÈSSE - ÈSSE Water
- Essentia Water - Essentia Water 2 Gallon Box
- Flow Beverages Corp - Flow Beverages Corp
Best CBD Water
- Miraflora – Hemp Infusions
- Canopy Growth Corporation - Quatreau
- CBD Living - CBD Living Sparkling Water
- CBD Living - CBD Living Water
- WET Environmental Ltd - WET Environmental
Best New Brand
- Ekhamanzi Springs (Pty) Ltd t/a aQuellé - aQuellé ViV
- Ice River Sustainable Solutions - Ice River Green Bottle Co. Bottled Water
- Long Ashton Holdings Ltd - High Water Hard Seltzer
- Nirvana Water Sciences Corp - Nirvana HMB
- WTR Sàrl - BE WTR
Best Brand Extension
- Ball Corporation - S.Pellegrino Essenza
- ÈSSE - ÈSSE Water
- Flow Beverages Corp - Flow Beverages Corp
- Three Bays - Three Bays Mineral Water
Best New Water Concept
- Asarasi - Asarasi Sparkling Tree Water - Naturally Pure Tree Drawn Water
- I’m Baby - I’m Baby
- Mother Kombucha - Agua Bucha Kombucha-Infused Sparkling Water
- Nirvana Water Sciences Corp - Nirvana HMB
- Solico Group / Kalleh / Majan - Majan Baby Water
Best in Can
- Lofoten Arctic Water AS - Lofoten Arctic Water Aluminium Bottle
- Long Ashton Holdings Ltd - High Water Hard Seltzer
- Quest Beverages - Calm & Stormy
- IDS Borjomi International - Borjomi
- Wallaby - Still & Sparkling Water
Best in Carton
- Essentia Water - Essentia Water 2 Gallon Box
- E'stel Beverages - E'stel Natural Alkaline Water
- La Compagnie des Pyrénées - Eau Neuve
- Ly Company - Aqua
- Vivid Water - Water in a Box
Best in Glass
- Cedea Srl - Cedea Mineral Water
- Lofoten Arctic Water AS - Lofoten Arctic Water Glass bottle
- NEVAS GmbH - NEVAS Water Cuvée
- Tŷ Nant Water - Tŷ Nant Water
Best in PET
- Ekhamanzi Springs (Pty) Ltd t/a aQuellé - aQuellé ViV
- E'stel Beverages - E'stel Natural Alkaline Water
- evian - evian Manifesto
- Gentlebrand - Aroma
- Tŷ Nant Water - Tŷ Nant Water
Best Packaging/Label Design
- Cedea Srl - Cedea Mineral Water
- Ekhamanzi Springs (Pty) Ltd t/a aQuellé - aQuellé ViV
- evian - evian No Label
- Gentlebrand - Aroma
- Long Ashton Holdings Ltd - High Water Hard Seltzer
- Tŷ Nant Water - Tŷ Nant Water
Best Cap/Closure
- CanO Water - CanO Water
- Roxane UK Ltd - Aqua Pura
Best Technology Innovation
- Ice River Sustainable Solutions - Ice River Green Bottle Co. Bottled Water
- Ice Water Management - Peracetic Wasa
- Nirvana Water Sciences Corp - Nirvana HMB
- PepsiCo - SodaStream Professional
- Primo Water North America - AquaBarista
- Roxane UK Ltd - Aqua Pura
Best Marketing/Social Media Campaign
- Canopy Growth Corporation - Age of Quatreau
- Flow Beverages Corp - Flow Beverages Corp
- Jove Wellness - Jovē Deep Hydration Water
- Nirvana Water Sciences Corp - Nirvana HMB
- IDS Borjomi International - Morshynska. Voice of Water
Best CSR Initiative
- Arnhem Beverage Company - Knowledge Water
- Asarasi - Asarasi Sparkling Tree Water - Naturally Pure Tree Drawn Water
- Roxane UK Ltd - Aqua Pura
- UnQuinto S.A.S (Colombia) - UnQuinto (1/5) for everyone!
- Wallaby - 10% for Aussie Wildlife
- Waterlogic International - Purezza Premium Water – P2 Firewall™ Bar – Classe Series water dispenser for hospitality