Much of the recent innovation in bottled water packaging has centred on reducing the environmental impact of bottled water consumption through initiatives including the development of plant-based packaging materials and recycle-friendly labels and adhesives, and the introduction of light-weighting production processes. Other significant drivers of change in the industry include developments to reduce production, transportation and storage costs; and aesthetic changes to attract new audiences, reinforce positioning and differentiate products on the shelf.

Zenith Global report on bottled water packaging innovation examines the key trends and themes driving innovation and new product launches. The report is an ultimate guide of the most innovative and leading products in a user-friendly presentation format to help you quickly gain an understanding of innovation and new product development.

• Category overview: overview of common packaging types and commentary on trends in water packaging innovation.
• Key innovation drivers: an in-depth look at the 4 major themes driving innovation in the bottled water packaging market.
• Product profiles: over 70 product profiles highlighting innovative concepts in bottled water packaging including product and manufacturer name, product image, overview of product, description of the innovation and current use in market.

Product profiles featured by 8 categories: PET, caps and closures, glass, cans and aluminium, cartons, bags and pouches, secondary packaging and children’s bottled water.