Background and report description

Kefir is a fermented milk drink made by adding a live culture of yeast and bacteria to milk and allowing it to ferment. It is tart/sour in taste and a little fizzy due to carbon dioxide, which is the end product of the fermentation process.

Mapping the European market for kefir this report examines the market performance and trends behind the numbers in five key countries, Russia, Ukraine and Poland in East Europe, Germany and the UK in West Europe.

With expert commentary tracking emerging market opportunities and key cultural factors in high growth markets, Zenith Global’s new European Kefir report gives a comprehensive overview of the market as it stands in 2018, the driving forces behind its growth, and forecasts to 2023. An essential guide for any existing player or prospective entrant, providing you with the key qualitative insight and quantitative data required to enable your strategic decisions.

What this report covers

• European kefir market overview: tracking the European kefir market, with volume and value data detailing leading manufacturers, value per litre, health claims, consumer profiles, cultural factors, key market developments and opportunities for the future with forecasts to 2023.
• Five country sections: examining key countries markets for kefir in more detail.
• Profiles of 25 leading brands: detailing product information, packaging formats, channel distribution and pricing.

Geographical coverage

• Europe, covering 31 countries, with in-depth focus on five key countries: Russia, Ukraine, Poland, Germany and the UK