Our country benchmarking classifies attractive markets worldwide for zero-alcohol drinks. In addition to an analysis on the framework and volume and value data with forecasts to 2023, our European Zero Alcohol Drinks Report 2019 gathers over 20 detailed profiles of the latest innovations available on the market.

Geographical coverage

• European

Background and report description

More recently, growing consumer concern with health and wellness and the increasingly public debate about ‘safe’ levels of alcohol consumption has supported the development of a wider range of low and no alcohol alternatives, furthermore technological advances have been producing better tasting variants not only in the beer sector but also in wine and spirits.

Growth in the zero-alcohol market has been supported through intensified marketing and new product development from the major brewers. Beer consumption across Europe is in long-term decline and increasing sales of zero-alcohol alternatives are seen as a means of countering this inexorable trend.

Zenith’s European Zero Alcohol Drinks report 2019 gives a comprehensive overview of the emerging market, For the purposes of this report, Zero-alcohol drinks are defined as beverages containing less than 0.5% alcohol by volume (abv), marketed as alternatives to beer, cider, wine and spirits. Including a study of four key countries which highlight the hot spots for future growth. Our report quantifies zero alcohol beverages already available in the market, their price points, distribution and positioning and is essential support for prospective entrants to the market but also for established businesses looking to expand their portfolio. With expert commentary tracking the trends behind the data this report is a must for companies looking to operate in the zero alcohol drinks market.