Background and report description

Capitalising on the continued health and wellbeing trend, alkaline water has some strong selling points for consumers seeking enhanced health and wellness benefits from their water. With claims including faster re-hydration, replacement of minerals lost through exercise, balancing the body’s pH levels and as a way to prevent future illness, alkaline waters are well placed to capture market share.

Mapping the global market for alkaline water this report examines the market performance and trends behind the numbers in three key regional markets: Asia Pacific, North America and West Europe and considers them in terms of established, developing and emerging alkaline water markets.

With expert commentary tracking emerging market opportunities and key cultural factors in high growth markets, Zenith’s global alkaline water report gives a comprehensive overview of the market as it stands in 2018, the driving forces behind its growth, and forecasts to 2023. An essential guide for any existing player or prospective entrant, providing you with the key qualitative insight and quantitative data required to support your business planning.

Geographical coverage: Global, covering 86 countries worldwide, with an in-depth focus on three key regions: North America, West Europe, and Asia Pacific.

What this report covers

• Global premium water market overview: tracking the global premium water market, with volume and value data, value per litre, trends and developments with forecasts to 2023.
• Global alkaline water market overview: tracking the global alkaline water market, with volume and value data detailing leading brands, value per litre, health claims, consumer profiles, cultural factors, key market developments and opportunities for the future with forecasts to 2023.
• Three regional sections: examining North America, West Europe and Asia Pacific markets for alkaline waters in more detail.
• Profiles of 40 leading brands: detailing product information, packaging formats, channel distribution and pricing.