The global hard seltzer market has grown exponentially since 2016 and is now one of the most promising alcoholic beverage sectors. In 2020, the market reached 777 million litres consumed worldwide. Hard seltzers are most prominent in the North American region where many of the major pioneer brands such as White Claw and Truly originated, with Europe and Asia Pacific promising growth markets.

Zenith Global's Hard Seltzers Market Report covers market volume breakdown by region from 2017-20 and provides key commercial recommendations unique to each market. It also details the leading hard seltzer market players in 2020 alongside evaluating key drivers and critical factors from price to packaging. The competitive landscape is explored, helping readers to understand the dynamics of the industry today, with forecast data and commentary to 2027.

This report examines on premise vs off premise trends in light of the coronavirus market disruptions as well as consumer profiles and demographics. In addition, global opportunities are examined to aid prospective market entrants looking to expand in this sector and profiles of key brands leading the market are presented to benchmark against and highlight the latest innovations in hard seltzers across the world.