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RTD Protein Innovation Report 2016

Published September 2016
91 pages

Zenith Global's Ready-to-drink Protein Innovation Report provides a comprehensive overview of current trends in new product development in the ready-to-drink protein market. By featuring over 60 innovative brand profiles this report provides the ultimate guide to understanding the key factors shaping the global RTD protein market as well as future opportunities.

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Report overview

  • An essential guide for anyone present or considering entering the ready-to-drink protein market with a view offering innovation and added value to consumers.

  • Includes an overview of the global market trends as well as exploring challenges and opportunities in the industry.

  • Provides commentary on trends and developments in product innovation shaping the future of the ready-to-drink protein market.

  • Features over 60 ready-to-drink protein products launched between 2014 and 2016 inclusive worldwide to highlight key common themes in new product development.

Background and report description

Prioritising protein as a fortification ingredient has driven success in the food and beverage market in 2015, with high-protein products amongst the most successful launches of the year. Once a relatively niche market, targeted at athletes and body-builders, the trend towards consuming protein has since become mainstream, with a new range of consumers embracing the nutrient for its role in maintaining good health.

The ready-to-drink protein market has been expanding at a faster rate than other ready-to-consume protein products, complementing consumer’s busy lifestyles. As the target market for drinkable protein has opened up, manufacturers have responded, creating a wave of diverse, and increasingly innovative product offerings.

Zenith Global's report on Ready-to-drink Protein Innovation examines the key trends and themes driving innovation and new product launches during 2014-2016. The report provides an ultimate guide of some of the most innovative and leading products in a user-friendly presentation format to help you quickly gain an understanding of new product development worldwide.

What this report covers

  • Category overview: Overview of key global market trends shaping the face of the evolving ready-to-drink protein market. A broad overview of insights and opportunities, as well as challenges and barriers in the industry, are also included.
  • Key trends in new product development: an overview of main themes driving product development and innovation worldwide.
  • Brand profiles: Detailed profiles of over 60 innovative RTD protein products across North America, West Europe, and Asia Pacific, including product image, detailed product information, date of launch, packaging size & type, pricing, key ingredients and description of variants.
    Brand profiles featured by 9 key ready-to-drink protein market segments: flavoured water, coconut water, juice-based drink, RTD coffee / energy, white milk, flavoured milk, plant-based drink, drinking yogurt, other beverages.

Geographical coverage

  • Global

Scope and definition

For the purpose of this report, Zenith Global has limited its research scope using the following definition:

  • Any ready-to-consume drink which is marketed as a high-protein beverage, or which highlights the weight of its protein content, and one tenth or more (10%) of its calorific value is from its protein content. According to EU regulations; 1g of protein provides 4kcals.