2% A Year Growth For Alcoholic Drinks Worldwide
Global consumption of alcoholic drinks has increased at a slow but steady rate in recent years, rising 2.7% in 2002 to 192 billion litres and an estimated 1.7% in 2003 to 195 billion litres, according to the new 2003 Global Alcoholic Drinks Report from leading drinks consultancy Zenith International. Alcoholic drinks claim a stable 14% share of total purchased beverage consumption worldwide, similar to milk drinks but well behind hot drinks and soft drinks. Consumption per person is hovering around 31 litres per year.
"Changing economic conditions and government taxation pressures have been two of the main challenges facing the alcoholic drinks industry," commented Zenith Research Director Gary Roethenbaugh. "Health issues and concerns over responsible alcohol consumption are also becoming more important around the globe."
Zenith’s new 2003 report tracks developments in four product sectors – beer, wine, spirits and other alcoholic drinks - across 80 countries or country groupings. Some products have struggled to maintain momentum against other beverages, while others have been forced to reinvent themselves in order to retain consumer interest. Light and low malt beers have been popular innovations in Japan and the United States, for example. Pre-mixed spirits, also known as flavoured alcoholic beverages (FABs), have boosted the other alcoholic drinks category, helping spirits manufacturers to connect their brands with younger adult audiences.
Amongst the many findings in Zenith’s report:
The United States was the world’s largest alcoholic drinks market by volume in 2002, but China is on course to overtake it in 2003. Germany, Russia and Brazil occupy the next three places.
Asia and Australasia has the highest regional consumption with a 2002 share of 29%, followed by West Europe on 24%.
Individual consumption patterns strongly reflect local cultural traditions. West Europe records the highest level at 118 litres per person in 2002. North America comes second at 98 litres, then East Europe at 64 litres and Latin America at 48 litres. Asia and Australasia, Africa and the Middle East trail at well below the 31 litre global average.
The fastest growing region in 2002 was East Europe with a 6% uplift.
Beer is by far the biggest sector with a 74% volume share in 2002, leaving 13% to wine, 10% to spirits and 3% to others.
The Czech Republic has the highest consumption rate at 187 litres per person in 2002. The other top five consuming countries are Ireland, Germany, Slovenia and Austria.
The United States was the world’s largest consumer of beer in 2002, but is set to be superceded by China in 2003.
West Europe accounts for well over 50% of global wine consumption.
China, Russia and India headed the global spirits rankings in 2002.
Japan is the leading market for other alcoholic drinks, largely due to the popularity of sake.
Zenith forecasts that global consumption of alcoholic drinks will rise gradually to 210 billion litres by 2007. Despite heightened competition for share of throat, alcoholic drinks are expected to overtake milk drinks within the next five years. All alcoholic drink sectors should experience growth, with beer edging further ahead of both wine and spirits.
"Already the most important region by volume, Asia is also forecast to be the fastest growing, thereby representing a particular opportunity for international companies," concluded Gary Roethenbaugh. "China is the main country to watch as it stretches its global lead to a predicted 17% volume share in 2007, compared with 14% for the United States.
The 2003 Zenith Report on Global Alcoholic Drinks provides 1997-2007 figures for beer, wine, spirits and other alcoholic drinks across 80 countries or country groupings. The report includes a 12 month subscription to the alcoholic drinks database on www.globaldrinks.com. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901 or e-mail info@zenithinternational.com
For further information, please contact:
Gary Roethenbaugh or Paul Tarling, Zenith International Ltd
7 Kingsmead Square Bath BA1 2AB United Kingdom
t +44 (0)1225 327900 f +44 (0)1225 327901
zenithinternational.com
"Changing economic conditions and government taxation pressures have been two of the main challenges facing the alcoholic drinks industry," commented Zenith Research Director Gary Roethenbaugh. "Health issues and concerns over responsible alcohol consumption are also becoming more important around the globe."
Zenith’s new 2003 report tracks developments in four product sectors – beer, wine, spirits and other alcoholic drinks - across 80 countries or country groupings. Some products have struggled to maintain momentum against other beverages, while others have been forced to reinvent themselves in order to retain consumer interest. Light and low malt beers have been popular innovations in Japan and the United States, for example. Pre-mixed spirits, also known as flavoured alcoholic beverages (FABs), have boosted the other alcoholic drinks category, helping spirits manufacturers to connect their brands with younger adult audiences.
Amongst the many findings in Zenith’s report:
The United States was the world’s largest alcoholic drinks market by volume in 2002, but China is on course to overtake it in 2003. Germany, Russia and Brazil occupy the next three places.
Asia and Australasia has the highest regional consumption with a 2002 share of 29%, followed by West Europe on 24%.
Individual consumption patterns strongly reflect local cultural traditions. West Europe records the highest level at 118 litres per person in 2002. North America comes second at 98 litres, then East Europe at 64 litres and Latin America at 48 litres. Asia and Australasia, Africa and the Middle East trail at well below the 31 litre global average.
The fastest growing region in 2002 was East Europe with a 6% uplift.
Beer is by far the biggest sector with a 74% volume share in 2002, leaving 13% to wine, 10% to spirits and 3% to others.
The Czech Republic has the highest consumption rate at 187 litres per person in 2002. The other top five consuming countries are Ireland, Germany, Slovenia and Austria.
The United States was the world’s largest consumer of beer in 2002, but is set to be superceded by China in 2003.
West Europe accounts for well over 50% of global wine consumption.
China, Russia and India headed the global spirits rankings in 2002.
Japan is the leading market for other alcoholic drinks, largely due to the popularity of sake.
Zenith forecasts that global consumption of alcoholic drinks will rise gradually to 210 billion litres by 2007. Despite heightened competition for share of throat, alcoholic drinks are expected to overtake milk drinks within the next five years. All alcoholic drink sectors should experience growth, with beer edging further ahead of both wine and spirits.
"Already the most important region by volume, Asia is also forecast to be the fastest growing, thereby representing a particular opportunity for international companies," concluded Gary Roethenbaugh. "China is the main country to watch as it stretches its global lead to a predicted 17% volume share in 2007, compared with 14% for the United States.
The 2003 Zenith Report on Global Alcoholic Drinks provides 1997-2007 figures for beer, wine, spirits and other alcoholic drinks across 80 countries or country groupings. The report includes a 12 month subscription to the alcoholic drinks database on www.globaldrinks.com. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901 or e-mail info@zenithinternational.com
For further information, please contact:
Gary Roethenbaugh or Paul Tarling, Zenith International Ltd
7 Kingsmead Square Bath BA1 2AB United Kingdom
t +44 (0)1225 327900 f +44 (0)1225 327901
zenithinternational.com
