Bottled water growth in every European country
European bottled water consumption grew by 4% in 1997 to almost 32,000 million litres, with positive results in every one of the 16 countries covered by a new report on the Bottled Water Market in Europe from specialist consultants Zenith International.
Finland had the fastest growth at 35%, followed by Ireland on 24% and Norway on 22%. The United Kingdom, Sweden and Portugal also achieved rises in excess of 10%.
"Increases were inevitably much smaller in the highest consuming countries of Italy, France and Belgium, where annual volumes are already well above 100 litres per person, " comments Zenith Chairman Richard Hall. "The Italian level of 143 litres is 13 times that of lowest placed Finland. "
Italy and Germany are the biggest overall markets, each with shares approaching 26%. After France with 22% and Spain with 11%, no other country accounts for as much as 4%.
Amongst other findings in the Zenith report, Austria has the largest sparkling water share at 99% and Greece has the greatest still water interest at 94%. Mineral water controls 100% of the Italian market, while spring water rises to 66% in Sweden and table water takes 83% in Finland. Flavoured water is strongest in Scandinavia with up to a 48% share in Norway.
PET is fast catching up with glass, which retains a leading 43% of the European total. Glass is most important in Germany with a 92% share, while PET has climbed as far as 79% in France. PVC has a significant presence in 7 countries, cartons in 6 countries and cans in 4 countries. Zenith forecasts consumption will reach 35,500 million litres in 2002.
The 1998 Zenith Report on the Bottled Water Market in Europe analyses segments, packaging, foreign trade and company rankings across 16 countries. Telephone +44 (0)1225 327900, fax +44 (0)1225 327901.
Notes for Editors
1. For further information, please contact:
Richard Hall or Jason Holway, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
Tel +44 (0)1225 327900 Fax +44 (0)1225 327901
Finland had the fastest growth at 35%, followed by Ireland on 24% and Norway on 22%. The United Kingdom, Sweden and Portugal also achieved rises in excess of 10%.
"Increases were inevitably much smaller in the highest consuming countries of Italy, France and Belgium, where annual volumes are already well above 100 litres per person, " comments Zenith Chairman Richard Hall. "The Italian level of 143 litres is 13 times that of lowest placed Finland. "
Italy and Germany are the biggest overall markets, each with shares approaching 26%. After France with 22% and Spain with 11%, no other country accounts for as much as 4%.
Amongst other findings in the Zenith report, Austria has the largest sparkling water share at 99% and Greece has the greatest still water interest at 94%. Mineral water controls 100% of the Italian market, while spring water rises to 66% in Sweden and table water takes 83% in Finland. Flavoured water is strongest in Scandinavia with up to a 48% share in Norway.
PET is fast catching up with glass, which retains a leading 43% of the European total. Glass is most important in Germany with a 92% share, while PET has climbed as far as 79% in France. PVC has a significant presence in 7 countries, cartons in 6 countries and cans in 4 countries. Zenith forecasts consumption will reach 35,500 million litres in 2002.
The 1998 Zenith Report on the Bottled Water Market in Europe analyses segments, packaging, foreign trade and company rankings across 16 countries. Telephone +44 (0)1225 327900, fax +44 (0)1225 327901.
Notes for Editors
1. For further information, please contact:
Richard Hall or Jason Holway, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
Tel +44 (0)1225 327900 Fax +44 (0)1225 327901
