Bottled water leaders review trends in Rio
This year’s Global Bottled Water Congress takes place from 13th to 15th September 2011 at the waterfront Windsor Barra Hotel in Rio de Janeiro, alongside the 20th Brazil Mineral Water Congress.
Adopting the theme of "Clear opportunity", conference sessions include a regional overview with speakers from the Brazil Government, Edson Queiroz and Nestlé Waters, as well as global perspectives with Zenith International and Coca-Cola. There will also be growth case studies from San Benedetto, DS Waters, Aguas de Mondariz and Rabobank, plus an update on ethical and environmental initiatives from IBWA, Global Ethics, EcoVita and Tetra Pak.
After that, the programme will focus on iconic brands with San Pellegrino, Glacéau, IDS Borjomi and brand design agency Cartils. Delegates will also hear from FoodBev Media, Central de Cervejas and Cascadia on enhanced bottled waters, followed by market workshops on consumer insights with Kantar Worldpanel and on market trends with Zenith International.
Other programme features include plant tours of Minalba and EcoVita, plus the Water Innovation Awards during a Gala Dinner on Wednesday 14th September. For further details on entering the awards, please visit www.waterinnovationawards.com
“Brazil has the 7th biggest market worldwide and the event aims to focus on reaffirming the credentials of branded bottled water choice together with packaged water practicality. It should prove a highly effective forum to help refine business priorities and ensure future growth," commented Zenith International Chairman Richard Hall.
Organised by leading consultants Zenith International in collaboration with the Brazilian association ABINAM, this year’s Congress is sponsored by Aptar, Bericap, ColorMatrix, IDS Borjomi and NSF. Full programme details plus online booking are available at www.zenithinternational.com/events. Discounted rates are available until 12th August.
For further information, please contact:
Isabel Lightfoot, Events Director, Zenith International Ltd
7 Kingsmead Square w Bath BA1 2AB w United Kingdom
t +44 (0)1225 327900 w f +44 (0)1225 327901
zenithinternational.com
