Global drinks market growing by 2% a year
Providing a unique overview of the global drinks market, the latest independent research from Europe's leading drinks consultancy Zenith International shows that total commercial beverage consumption has risen by an annual 2% in the past five years, reaching 209 litres per person in 2001.
Zenith's online database of beverage consumption at www.globaldrinks.com has now been fully updated with forecasts to 2005. The website provides a detailed picture of 14 beverage types across 75 profiled countries plus others, to produce a global analysis divided into seven continental regions. It covers all hot drinks, milk drinks, soft drinks and alcohol.
"Endless insights into global beverage market dynamics can be found at globaldrinks.com," comments Zenith Chairman Richard Hall. "For example, there are striking disparities in consumption levels between rich and poor countries as well as remarkable variations in trends even for neighbouring countries."
With a substantial intake of alcohol and hot drinks, Ireland had the highest commercial beverage consumption at 880 litres per person in 2001. The West European average follows some way behind at 617 litres per person. North America is the top consuming region at 695 litres. Latin America and East Europe purchase less than half the North American level. The Middle East comes next on 253 litres, well ahead of Asia and Africa on 116 litres and 79 litres respectively. "This highlights the contrast between economies at different stages of development and reflects a major long term opportunity for drinks manufacturers across the globe," Richard Hall adds.
Asia Pacific remains the biggest consuming region with a 31% share of total volume, compared with 19% for West Europe and 17% for North America.
Although being eroded, hot drinks are still the most popular group of beverages with a 38% share, followed by soft drinks on 32%, then alcohol and milk drinks on around 15% each. Soft drinks' share has continued to rise, gaining 5 percentage points since 1995.
Bottled water has achieved the fastest growth overall, with a 46% increase per person over the last five years. Still drinks have grown by 16%, with carbonates and flavoured milk up by around 13% and fruit juice/nectars up 10%. Apart from beer, the other main alcoholic drinks categories are static or falling. Coffee, tea, dilutables and drinking milk have all been in gradual decline.
Zenith's Global Drinks Service is regularly updated to ensure access to the latest market information. An annual subscription costs €4700. Contact Zenith International on +44 (0)1225 327900 or e-mail info@zenithinternational.com.
Notes for Editors
For further information, please contact:
Richard Hall or Gary Roethenbaugh, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
Tel +44 (0)1225 327900 Fax +44 (0)1225 327901
E-mail info@zenithinternational.com
Zenith's online database of beverage consumption at www.globaldrinks.com has now been fully updated with forecasts to 2005. The website provides a detailed picture of 14 beverage types across 75 profiled countries plus others, to produce a global analysis divided into seven continental regions. It covers all hot drinks, milk drinks, soft drinks and alcohol.
"Endless insights into global beverage market dynamics can be found at globaldrinks.com," comments Zenith Chairman Richard Hall. "For example, there are striking disparities in consumption levels between rich and poor countries as well as remarkable variations in trends even for neighbouring countries."
With a substantial intake of alcohol and hot drinks, Ireland had the highest commercial beverage consumption at 880 litres per person in 2001. The West European average follows some way behind at 617 litres per person. North America is the top consuming region at 695 litres. Latin America and East Europe purchase less than half the North American level. The Middle East comes next on 253 litres, well ahead of Asia and Africa on 116 litres and 79 litres respectively. "This highlights the contrast between economies at different stages of development and reflects a major long term opportunity for drinks manufacturers across the globe," Richard Hall adds.
Asia Pacific remains the biggest consuming region with a 31% share of total volume, compared with 19% for West Europe and 17% for North America.
Although being eroded, hot drinks are still the most popular group of beverages with a 38% share, followed by soft drinks on 32%, then alcohol and milk drinks on around 15% each. Soft drinks' share has continued to rise, gaining 5 percentage points since 1995.
Bottled water has achieved the fastest growth overall, with a 46% increase per person over the last five years. Still drinks have grown by 16%, with carbonates and flavoured milk up by around 13% and fruit juice/nectars up 10%. Apart from beer, the other main alcoholic drinks categories are static or falling. Coffee, tea, dilutables and drinking milk have all been in gradual decline.
Zenith's Global Drinks Service is regularly updated to ensure access to the latest market information. An annual subscription costs €4700. Contact Zenith International on +44 (0)1225 327900 or e-mail info@zenithinternational.com.
Notes for Editors
For further information, please contact:
Richard Hall or Gary Roethenbaugh, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
Tel +44 (0)1225 327900 Fax +44 (0)1225 327901
E-mail info@zenithinternational.com
