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Global functional drinks show continued promise

PRESS RELEASE : 22ND DECEMBER 2009

Global functional drinks show continued promise

Global functional drink sales increased by 3% in 2008 to 26.5 billion litres, 8 billion litres more than in 2003, according to the latest report from leading food and drink consultancy Zenith International. Average growth over the past five years has been 8% a year. Consumption per person has also risen rapidly, up from 4.0 litres in 2003 to 5.5 litres in 2008.

“Functional drinks have continued expanding, despite increased price pressures due to their premium positioning,†commented Zenith Market Intelligence Director Gary Roethenbaugh.

North America is the leading region, with 41% of global volume in 2008, followed by Asia Pacific on 30% and West Europe on 17%. East Europe has made significant gains in recent years and now accounts for 4%. Most regions experienced solid growth last year, except for North America which saw a substantial slowdown.

Among other findings in Zenith’s 2009 Global Functional Drinks report:

  • Energy drinks are expected to see growth driven by the Middle East.
  • Enriched beverages should remain the second largest segment behind sports drinks.
  • Nutraceuticals are still a niche in most regions, with only a few developed economies boasting significant volumes.
  • North America’s dominance in sports drinks is likely to be eroded as Asia Pacific and Latin America see their sales expand.


By 2013, Zenith estimates that the global market will reach 35 billion litres, equivalent to 6.9 litres per person.

The 2009 Zenith Report on Global Functional Drinks contains over 280 pages of tables, charts and market analysis on 56 countries. Contact Zenith International on tel +44 (0)1225 327900 or e-mail info@zenithinternational.com.

Notes for Editors

1. Zenith’s definition of functional drinks covers energy, sports, nutraceutical and other enriched beverages excluding dairy-based products.

2. Two charts are attached for publication:

3. For further information, please contact:

Gary Roethenbaugh or Cecilia Martinez, Zenith International Ltd
7 Kingsmead Square w Bath BA1 2AB w United Kingdom
t +44 (0)1225 327900 w f +44 (0)1225 327901
zenithinternational.com