Italian Mineral Water Conference aims for Sustainable Future

Although one of the world's leading markets, the Italian mineral water industry will be holding its first conference about topical issues on 9-10 March 2011 in Napoli. Organised by Zenith International, in association with Mineracqua, the event will include a plant tour to leading brand Ferrarelle, a conference with the theme 'Sustainable future' and international market briefings.

The conference will include sessions on: market realities presented by Zenith International; promoting the integrity of mineral water with Mineracqua, Sanpellegrino and Karlovarskà Minerální Vody sharing experiences from the Czech Republic; market opportunities within vending, horeca and private label; and environmental action with speakers from Krones, San Benedetto and Ferrarelle. The conference will be sponsored by leading industry supplier Krones.

"The industry faces a number of challenges, not least the economic situation, pressure from tap water and environmental lobbies, along with a competitive retail and horeca environment," commented Mineracqua President Ettore Fortuna. "The conference aims to address these issues, while also focusing on areas of growth and opportunity."

Zenith International Chairman Richard Hall added: "We are delighted to be working with Mineracqua on this event and look forward to delivering a topical programme that enables the industry to share insights and best practice. The event will bring together producers, suppliers, customers and other industry partners to gain a complete overview of market trends and to provide the insights necessary for sustainable business planning."

For full programme details and to book online, please visit www.zenithinternational.com/events. Discounted rates are available for bookings received before 11 February 2011.

For further information, please contact:

Isabel Lightfoot, Events Director or Roberto Donati, Market Analyst, Zenith International Ltd
7 Kingsmead Square ï· Bath BA1 2AB ï· United Kingdom
t +44 (0)1225 327900 ï· f +44 (0)1225 327901 zenithinternational.com