Marketing functional drinks
The first ever international conference dedicated to marketing functional drinks is being organised by specialist consultants Zenith International on 27th and 28th September in The Hague, Netherlands.
Internationally recognised experts from numerous different countries have agreed to speak. The event will be opened by John Bello "Lizard King", founder and Chief Executive Officer of US market leader, South Beach Beverages Inc.
Other presentations will include market insights from Europe and Asia, brand case studies, key ingredient attributes and effective marketing messages.
"Functionality in drinks is becoming the hottest marketing issue of the late 1990s", comments Zenith Chairman Richard Hall. "It is now the greatest source of brand innovation and new product differentiation. Yet most launches are highly experimental and innovators have a lot to learn from each other to achieve real long term success."
Further details are available from Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901
Notes for Editors
1. For further information, please contact:
Richard Hall, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
Tel +44 (0)1225 422050 Fax +44 (0)1225 422982
Internationally recognised experts from numerous different countries have agreed to speak. The event will be opened by John Bello "Lizard King", founder and Chief Executive Officer of US market leader, South Beach Beverages Inc.
Other presentations will include market insights from Europe and Asia, brand case studies, key ingredient attributes and effective marketing messages.
"Functionality in drinks is becoming the hottest marketing issue of the late 1990s", comments Zenith Chairman Richard Hall. "It is now the greatest source of brand innovation and new product differentiation. Yet most launches are highly experimental and innovators have a lot to learn from each other to achieve real long term success."
Further details are available from Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901
Notes for Editors
1. For further information, please contact:
Richard Hall, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
Tel +44 (0)1225 422050 Fax +44 (0)1225 422982
