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Nutraceutical drinks up 9% to 3,700 million litres worldwide

Sales of nutraceutical drinks grew by 9% to reach 3,700 million litres in 2008, according to the 2009 Global Nutraceutical Drinks report from leading food and drink consultancy Zenith International.

“Traditionally, the market for nutraceuticals has been led by small independent businesses, each with very targeted and niche branded offerings. Growing competition from mainstream beverage players has encouraged innovation and helped establish greater credibility in the eyes of consumers,†commented Zenith Market Intelligence Director Gary Roethenbaugh. "Still a small sector in relative terms, nutraceuticals offer premium value and continued growth prospects."

Other findings from the 2009 Global Nutraceutical Drinks report include:

  • North America is the largest market with a 47% volume share, followed by Japan on 37%.
  • Market entry by major beverage multinationals Nestlé, Coca-Cola, Danone and PepsiCo has helped fuel innovation and drive growth.
  • Key product functions include: beauty; weight management; cognitive; heart health; cancer protection; joint health; stress relief; eye health; and vitality.
  • Legislation to restrict unscientific claims has contributed to reassuring consumers of product efficacy, thereby motivating consumer purchase.
  • All regions are forecast to see future growth, in particular the early stage markets of the Middle East and Latin America.

Despite the global credit crunch, Zenith anticipates that nutraceutical soft drinks will maintain high single digit growth, reaching 5,600 million litres by 2013.

The 2009 Zenith Report on Global Nutraceutical Drinks contains 91 pages including tables and charts, brand and company profiles and a full market commentary. Contact Zenith International on tel +44 (0)1225 327900 or e-mail info@zenithinternational.com

For further information, please contact:

Gary Roethenbaugh or Charmaine Holmes, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901