World drinks market growing by 3% a year
The first ever complete overview of the world drinks market shows consumption rising by an annual 3% in the past five years to 201 litres per person in 1998.
The Zenith World Drinks Service from specialist consultants Zenith International took 15 months of research and provides a detailed picture of 14 beverage categories across 75 profiled countries and six continental regions. The analysis covers all hot drinks, milk drinks, soft drinks and alcohol.
"There are endless insights from this study," comments Zenith Chairman Richard Hall, "and we shall shortly be issuing forecasts for the next five years. We have identified striking disparities in consumption levels between rich and poor countries as well as remarkable variations in trends even for neighbouring countries."
North America has the highest commercial beverage consumption at 671 litres per person, leaving just 60 litres for tap water on the generally accepted assumption that most people consume around 2 litres of liquid per day. West Europe follows somewhat behind at 601 litres per person. Latin America and East Europe reach less than half this level, while Africa and the Middle East along with the Asia Pacific region average out at less than one quarter. "This highlights the contrast between economies at different stages of development at the same time as reflecting a huge long term opportunity for drinks manufacturers," Richard Hall adds.
"Surprisingly, however, Asia Pacific is the biggest consuming region with a 31.5% share of total volume, compared with 20% for West Europe and 17% for North America," he continues.
Hot drinks remain the most popular group of beverages with a 40% share, followed by soft drinks on 30%, then alcohol and milk drinks on around 15% each. Soft drinks is the only group with a rising share, gaining over 4 percentage points since 1993.
Bottled water has achieved the fastest growth overall, gaining 38% per person over the last five years. Still and carbonated soft drinks have grown by 20% or more, followed by spirits on 18%. Milk, tea and wine are each down by 3% and coffee is the biggest loser with a 7% decline.
The Zenith World Drinks Service will be updated every six months and includes helpline support for an annual £2750 fee. Contact Zenith International on +44 (0)1225 327900 or e-mail info@zenithinternational.com.
Notes for Editors
1. For further information, please contact:
Richard Hall or Jason Holway, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
Tel +44 (0)1225 327900 Fax +44 (0)1225 327901
The Zenith World Drinks Service from specialist consultants Zenith International took 15 months of research and provides a detailed picture of 14 beverage categories across 75 profiled countries and six continental regions. The analysis covers all hot drinks, milk drinks, soft drinks and alcohol.
"There are endless insights from this study," comments Zenith Chairman Richard Hall, "and we shall shortly be issuing forecasts for the next five years. We have identified striking disparities in consumption levels between rich and poor countries as well as remarkable variations in trends even for neighbouring countries."
North America has the highest commercial beverage consumption at 671 litres per person, leaving just 60 litres for tap water on the generally accepted assumption that most people consume around 2 litres of liquid per day. West Europe follows somewhat behind at 601 litres per person. Latin America and East Europe reach less than half this level, while Africa and the Middle East along with the Asia Pacific region average out at less than one quarter. "This highlights the contrast between economies at different stages of development at the same time as reflecting a huge long term opportunity for drinks manufacturers," Richard Hall adds.
"Surprisingly, however, Asia Pacific is the biggest consuming region with a 31.5% share of total volume, compared with 20% for West Europe and 17% for North America," he continues.
Hot drinks remain the most popular group of beverages with a 40% share, followed by soft drinks on 30%, then alcohol and milk drinks on around 15% each. Soft drinks is the only group with a rising share, gaining over 4 percentage points since 1993.
Bottled water has achieved the fastest growth overall, gaining 38% per person over the last five years. Still and carbonated soft drinks have grown by 20% or more, followed by spirits on 18%. Milk, tea and wine are each down by 3% and coffee is the biggest loser with a 7% decline.
The Zenith World Drinks Service will be updated every six months and includes helpline support for an annual £2750 fee. Contact Zenith International on +44 (0)1225 327900 or e-mail info@zenithinternational.com.
Notes for Editors
1. For further information, please contact:
Richard Hall or Jason Holway, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
Tel +44 (0)1225 327900 Fax +44 (0)1225 327901