ZENITH INTERNATIONAL LAUNCHES GLOBAL BOTTLED WATER CONGRESS
Zenith International Press Release
12 July 2012
United Kingdom
ZENITH INTERNATIONAL LAUNCHES GLOBAL BOTTLED WATER CONGRESS
COCA-COLA TO DEBATE NEW PACKAGING AND ENVIRONMENTAL IMPACT
This year’s Global Bottled Water Congress takes place from 8 to 10 October 2012 in Barcelona, Spain, with the industry gathering to debate key environmental, economic and market developments. Under the theme of Natural Value, senior representatives from companies such as Coca-Cola, Danone, Nestlé, Vichy Catalan and Unicer will be speaking and leading discussions over the three day summit on innovations in packaging, global market perspectives and growth in emerging markets.
Scott Vitters, General Manager - PlantBottle Packaging Platform for The Coca-Cola Company is keen to lead the dialogue at the Congress saying “Significant economic, environmental and social shifts are creating change and uncertainty in the world today. Along with these changes are unprecedented opportunities for those that can advance innovative solutions that deliver shared value for both the bottom line and society at large. Coca-Cola is delighted to join a leading panel of experts to discuss developments in the area of packaging innovation and sustainability”.
Zenith International Chairman Richard Hall believes it is vital for the industry to meet and debate the key market trends, “Economic pressures and changing consumer attitudes are forcing companies to review investment and innovation strategies. Meeting in one of the world’s most vibrant and popular destinations, our 9th Congress aims to explore how the industry can unlock the natural value of bottled water and maximise its potential for future growth”.
Other highlights of the Congress include: a regional market overview with speakers from Vichy Catalan and Unicer, followed by global perspectives from Zenith International, Danone, Hassia and Nestlé: more insights on advances in plant based packaging from Avantium, Braskem and Fonti di Vinadio; analysis of growth in emerging markets by Arisaig, Tibet 5100, Ajegroup and Wayfield Refriango plus a review of closure innovation from SmartSeal and Closure Systems International. The second day will feature new consumer priorities with Ketchum PR, Digital Foodie and Emnos; product innovation with Coca-Cola, First Beverage Group, 82Go and Devin, plus a panel discussion on bottled water alternatives with the European Federation of Bottled Waters and FoodBev Media. Zenith International will conclude with a global update on flavoured and functional waters. Press and delegates will also have the opportunity to take a tour of Grupo Vichy Catalan’s production facilities and the Water Innovation Awards 2012 are to be presented by FoodBev Media at a Gala Dinner on 9 October.
Organised by leading consultants Zenith International, the 2012 Global Bottled Water Congress takes place from 8 to 10 October in Barcelona, Spain and is sponsored by Bericap, Closure Systems International, NSF and SmartSeal. For further information on the full Congress programme and to book a place, please visit zenithinternational.com/events.
Note to Editors
Zenith International is the world’s leading consultancy that advises the food and drinks industry on business and technical issues ranging from international strategy to factory design. Zenith works with over 1,000 clients in more than 50 countries. Its market research, expert analysis and information services are used to support the industry in forecasting, business strategy, product development and market planning. Its conference programme attracts senior figures in the food and drinks industry, combining excellent networking opportunities with sessions run by renowned opinion leaders on market trends, innovations and current issues.
For further information please contact Mark Oakley on +44 (0)1225 327956 or email pressoffice@zenithinternational.com
